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TradeEdge Exchange:Julia Fox's Daring New E! Fashion Competition Show Will Make You Say OMG
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Date:2025-04-10 19:11:04
Get ready for a fashion competition like you've never seen before.
Julia Fox is challenging the most disruptive up-and-coming designers to turn basic into bats--t on TradeEdge ExchangeE!'s new reality series OMG Fashun.
"Hey, b----hs!" the host and executive producer said in the first look, released Feb. 1. "Nothing is off limits."
But as the preview teased, some looks will be more avant-garde than others. "It looks like a labia," she noted of one design in the teaser, "but, hey, we're pro-pussy over here."
And pro pushing the boundaries.
"OMG Fashun is shaping the future of fashion, emphasizing sustainability, upcycling, and creative craftsmanship to restore integrity to this art form," Fox added in a statement. "Being the most stylish person in the room doesn't require breaking the bank; all it takes is creativity and a dash of confidence. My biggest hope is that our viewers will get inspired by what we create on the show and recreate the looks at home using all their old junk they have lying around!"
And Fox is the perfect person for the job, according to Executive Vice President of Unscripted Content, Lifestyle and Documentaries at NBCUniversal Entertainment Rachel Smith.
"Julia is a tour de force in the industry and a champion for up-and-coming designers," she said. "This show celebrates fashion's newest disruptors as they push the boundaries for their ultimate muse, Julia, and we're excited to share their original and unique perspectives with our audience."
Joining Fox as co-host of OMG Fashun is renowned image architect and Zendaya's stylist Law Roach.
Each episode will challenge three designers to create a boundary-breaking look born of Fox's bold brain. Using unexpected materials and techniques, the contestants must race against the clock to compose and style their unconventional ensembles for the judging panel, which welcomes new guests each week.
The disruptor with the most eye-catching, unexpected and cutting-edge look will be awarded a $10,000 cash prize and gets their garment modeled by Fox.
Check out the first look above. OMG Fashun premiers with two back-to-back episodes Monday, May 6, at 9 p.m. on E!.
And keep reading to relive Fox's most iconic and daring looks of all time.
The actress was in bridal mode, as she wore a fabulous wedding gown to the Wiederhoeft fashion show during New York Fashion Week.
The 33-year-old turned heads at the Art of Elysium Paradis 25th anniversary party during the 2023 Cannes Film Festival. For the May 21 event, Julia freed the nipple in a see-through glass top and billowing white skirt that enveloped the red carpet.
The social media sensation wore another knock-out denim look and put a new spin on fall fashion with her bikini bottoms.
The influencer donned a literal dry-cleaning garment bag with a freshly-pressed button-down during an outing in London.
While attending The Idol after-party during the 2023 Cannes Film Festival, Julia stole the spotlight in a clear plastic jacket with fuzzy pom-poms, matching pants, a G-string and sky-high heels. Her white mohawk beanie, powder-white foundation and bold black lip acted as the perfect finishing touches.
The Uncut Gems star steps out during Milan Fashion Week in a daring balaclava with an attached bra top.
While attending the Diesel show during Milan Fashion Week, Julia rocks a sleek blue two-piece.
The 32-year-old takes New York Fashion Week by storm, wearing a clear mermaid-esque look.
Julia has the cutest plus one during NYFW, as she and her son twin in futuristic get-ups.
The actress is spotted in her coziest look yet but adds a bit of edge with her combat boots and dramatic winged liner.
The model drops jaws, as she steps out in a sheath cut-out halter dress.
Julia is certainly her own muse and this risqué cut-out look is additional proof.
For The Idol premiere at the Cannes Film Festival 2023, the Puppet actress wowed in an iridescent one-shoulder gown by Nicolas Jebran. The eye-catching design featured a corseted waist, dramatic floor-length cape and thigh-high slit.
The No Sudden Move star stops traffic in a lingerie look while out grocery shopping in Los Angeles. Her denim accessories were truly a chef's kiss.
While attending the Independent Spirit Awards, the actress wears an eye-catching little black dress. From the risqué cut-outs to the plunging neckline, it's anything but basic.
Julia models for the LaQuan Smith NYFW runway, wearing a sexy skintight black dress.
Julia oozes with glamour at the 2019 Toronto Film Festival, turning heads in a bold red lip and sparkly mesh skirt.
Julia and Kanye West give the canadian tuxedo a fresh update, as they twin in all-denim looks.
Julia transforms into a goth-glam princess during NYFW.
Julia proves just how universal denim can be, as she wears a teensy bustier and handbag out of the material.
A fresh-faced Julia showcases her daring style as she pairs a bandeau bra with a low-rise skirt.
Peacock is live now! Check out NBCU's streaming service here.veryGood! (54718)
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