Current:Home > reviewsIn a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash -EverVision Finance
In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash
View
Date:2025-04-16 07:56:10
In the wake of the backlash over a sponsored Instagram video, trans influencer Dylan Mulvaney says she's been scared to leave her house for months — and Bud Light has never reached out to her to offer support or discuss what happened.
In a video posted Thursday to Instagram and TikTok, Mulvaney directly addressed what had happened for the first time.
"[W]hat transpired from that video was more bullying and transphobia than I could have ever imagined. And I should have made this video months ago, but I didn't," she said. "And I was scared."
Mulvaney said she waited for things to get better. "But surprise! They haven't really. And I was waiting for the brand to reach out to me, but they never did."
"For months now, I've been scared to leave my house. I have been ridiculed in public. I've been followed," she said, choking up. "I have felt a loneliness that I wouldn't wish on anyone. And I'm not telling you this because I want your pity. I am telling you this because if this is my experience from a very privileged perspective, know that it is much, much worse for other trans people."
Mulvaney has more than 10 million followers on TikTok and nearly 2 million on Instagram.
A few months ago, Bud Light sent Mulvaney a special can with her face on it. She posted a sponsored ad on Instagram, wearing a cocktail dress and enjoying a Bud Light as she discussed March Madness. A photo of her personalized can briefly appeared.
All hell broke loose. Conservative politicians including Florida Gov. Ron DeSantis criticized the company. People posted videos of themselves pouring out the beer, and Kid Rock posted one showing him shooting cases of Bud Light with a gun.
Bud Light, an Anheuser-Busch brand, had been America's best-selling beer for more than two decades. But following outcry from the right over Mulvaney's sponsored video, Bud Light has fallen to second place behind Modelo Especial. Bud Light sales volume dropped 29% in the four-week period ending in mid-June from a year earlier.
In April, Anheuser-Busch put out a vague message that offered no clear support of Mulvaney or the LGBTQ+ community. "We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer," CEO Brendan Whitworth said in the statement.
In a statement to NPR on Friday, an Anheuser-Busch spokesperson said the company remains "committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community. The privacy and safety of our employees and our partners is always our top priority."
Mulvaney suggests that the company's choices endanger the LGBTQ+ community.
"For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all. Because it gives customers permission to be as transphobic and hateful as they want," she said. "And the hate doesn't end with me. It has serious and grave consequences for the rest of our community." She closed by encouraging people to donate to the Transgender Law Center.
At the start of the video, Mulvaney sipped beer from a glass. "One thing I will not tolerate people saying about me is that I don't like beer," she said. "Because I love beer and I always have."
veryGood! (41549)
Related
- Toyota to invest $922 million to build a new paint facility at its Kentucky complex
- Kamala Harris on Social Security: 10 things you need to know
- Bloomberg apologizes for premature story on prisoner swap and disciplines the journalists involved
- How often should I take my dog to the vet? Advice from an expert
- Grammy nominee Teddy Swims on love, growth and embracing change
- College football season outlooks for Top 25 teams in US LBM preseason coaches poll
- Ends Tonight! Get a $105 Good American Bodysuit for $26 & More Deals to Take on Khloé Kardashian's Style
- MLB power rankings: Losers of 20 in a row, White Sox push for worst record ever
- Warm inflation data keep S&P 500, Dow, Nasdaq under wraps before Fed meeting next week
- Real Housewives of New Jersey Star Gia Giudice Reveals the 1 College Essential That’s 1,000% Necessary
Ranking
- Man can't find second winning lottery ticket, sues over $394 million jackpot, lawsuit says
- Florida power outage map: Over 240,000 without power as Hurricane Debby makes landfall
- Noah Lyles wins Olympic 100 by five-thousandths of a second, among closest finishes in Games history
- Kamala Harris on Social Security: 10 things you need to know
- Warm inflation data keep S&P 500, Dow, Nasdaq under wraps before Fed meeting next week
- Competing for two: Pregnant Olympians push the boundaries of possibility in Paris
- Simone Biles ran afoul of salute etiquette. She made sure it didn’t happen on floor
- Dueling Harris and Trump rallies in the same Atlanta arena showcase America’s deep divides
Recommendation
House passes bill to add 66 new federal judgeships, but prospects murky after Biden veto threat
Missing 80-year-old saved by devoted Lab who waited with her for days until rescuers came
Americans are ‘getting whacked’ by too many laws and regulations, Justice Gorsuch says in a new book
Northrop Grumman launch to ISS for resupply mission scrubbed due to weather
Federal court filings allege official committed perjury in lawsuit tied to Louisiana grain terminal
Is Olympics swimming over? Final medal count, who won, which Americans got gold at Paris
Americans are ‘getting whacked’ by too many laws and regulations, Justice Gorsuch says in a new book
Olympic medals today: What is the medal count at 2024 Paris Games on Sunday?